Monday, September 07, 2009

Name Recognition

We recently spoke with a top photographer who was casting a major advertising campaign. It paid very well.

The photographer was waiting for his connection in a Minneapolis airport and opened a local magazine and saw a local model who would be perfect for his ad campaign. Unfortunately, the page did not list the model's name.

The photographer returned to Los Angeles and made an effort to contact the business who had placed the ad. The photographer send two emails and left a voicemail with the company stating that he wanted to hire the "model shown in your ad."

The company never returned the photographer's calls or emails, so he had to hire some other model for his ad campaign.

So, there is some broke guy somewhere in Minneapolis who has no idea that he missed out on a trip to Los Angeles, a lot of money and a chance to go on to bigger and better things - because he forgot to ask the company who ran the ad - to list his name in the ad.

We think name recognition is a top priority when starting out as a new model, new actor, or any field that requires notoriety or name recognition. We have written some advice for new people seeking to get their careers started. We show you how to ask for your name to be published and what to say to build name recognition.

What do you think? Have you wondered who the model was who appeared in an ad? have you ever anted to offer a modeling job to a model, but been unable to know his or her name? Leave your comments and stories. We'd love to hear!

1 comment:

Johnny Underscore said...

Sometimes an ad or a promotional e-mailing will list a model's first name and omit his last name. I want to know as much as I can about a model because tomorrow's leading men and A-listers may be getting their starts today as fledgling models.